How Design Software Will Shape Manufacturing's Future

Autodesk, a multinational software company based in San Rafael, California, makes 3-D design software used by everyone from automotive manufacturing giants to Hollywood studios. Now it is betting that those digital tools will have an increasingly powerful role in what happens on factory floors, enabling manufacturers to embrace more flexible strategies that deliver more customized products.
Buzz Kross, who heads the company's manufacturing industry group, says the manufacturers he works with see an opportunity in new technology at a time when they sense that the boom in outsourcing to China has run its course. "There have always been companies that differentiate based on their ability to manufacture most efficiently, and others based on design and invention—it's the difference between GM and Tesla," says Kross. "Now a lot of manufacturers are leaning more to the design model."

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